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Apr 10, 03:13 pm: Web 2.0, stat

Let’s make something clear: you can’t web 2.0. I mean, it isn’t something that you can download, install and then show your board or your ED so that todo can get marked off your list.

It’s an attitude.

That’s what came out during the NTC session I did with Ruby Sinreich and Sonny Cloward. And not from our slides, just to be clear. But from the folks sitting in the room.

These technologies — the big bucket of tools that are touted on the cover of Newsweek or Time magazine — are not about the technology. They are about the attitude of the person who uses them. They make it easier, basically, to have a conversation.

And just like a real conversation that happens in real-time, it isn’t always possible to manage it in the same way you might manage, say, a press release.

The most important skill in this new world: the ability say I don’t know. Okay, maybe that’s the second most important skill. Maybe the most important skill is to change as a result of the millions of conversations are happening. Or, anyway, the one or two conversations you really care about.

Because these tools make it easier for people to talk on the web, but if you aren’t listening, they will figure out how to get to done without you.

tagged: nptech, conversations, net2, web2.0, skills, 07ntc