Oct 5, 09:40 pm: [Web 2.0] AttentionTrust: First Board Meeting and Discusssion (Open to All)

[standard live blogging disclaimers—misspellings, mistakes, and misunderstandings—apply.]

Presenters:

Session Description

Attention is the substance of focus. It registers your interests by indicating choice for certain things and choice against other things. Any time you pay attention to something (and any time you ignore something), data is created. That data has value, but only if it’s gathered, measured, and analyzed. Right now, you generally lack the ability to capture that data for yourself, so you can’t benefit from it. But what if you could? And what if you could share your data with other people who were also capturing their own data, or if you could exchange your data for something of value with companies and other institutions that were interested in learning more about the things that interested you? You’d be in control—you would decide who has access to what data, as well as what you’d accept in exchange for access to your data.

This Web 2.0 workshop will explore the definition of attention, the goals and principles of attentiontrust.org, and the creation and seeding of tools for the notification, preservation, and leveraging of attention metadata in the Web 2.0 marketplace. The session will also serve as a public forum for discussion of the first release of AT.EXT, a browser plug-in that will facilitate commercial attention services.

Session Notes:

  • description of the history of the effort; attention.xml
  • ATX: the attention extension
  • Attention is a record of what you pay attention to—recorded data
  • attention trust came out of the gate with 4 basic prinicples
  • should be able to participate in an economy based on your own data—and you should know how the data is being used
  • Demo of the recorder
  • Reverse cookies—you can record tracking data and then do things with it. Though those things aren’t immediately obvious. They could provide a data based way for individuals to connect over the things to which they pay attention. Which is different than the things that you say you pay attention to.

(I’m back channeling into a meeting during this meeting which feels dirty and wrong)

  • the trust need for this service seems high. How do you validate it? Thinking about what eff might say about this and the words needed to ensure agreement
  • the real question— in all senses—is how this data is made useful

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Marnie Webb  |