Aug 18, 03:52 pm: Should you let your employees blog?

That’s the question that came up when I did the Collaboration 2.0 talk at the Alliance.

Let.

Really? Let.

I get the question but “let” is way too late. Your employees are blogging. You might not know it. It might be to a closed network but they are blogging. And you can say they shouldn’t. Or you can make your organization as transparent as possible to people that work there. So that when they do blog, they are engaged and they get it right.

Everyone — everyone! — is on your communications team. Hell, everyone is your communications director.

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Marnie Webb  |