Weblog
Aug 26, 04:14 am: No kidding: Change happens in business
Wal-Mart Partners With Gay and Lesbian Group:
‘Wal-Mart is going about this in a very pragmatic way,’ said Justin Nelson, president of the National Gay & Lesbian Chamber of Commerce, an independent organization with 24,000 members. ‘They have been viewed with some degree of skepticism by the lesbian, gay, bisexual and transgendered community, and it’s important for them in terms of gaining market share to change that.’A Wal-Mart spokeswoman declined to comment on the trio of moves and would only confirm the company’s partnership with the NGLCC.
The initiative comes as Wal-Mart aims to broaden its appeal and woo both upscale and urban markets, but this is not the first time Wal-Mart has attempted to appease critics in the gay and lesbian community. In 2003—after years of lobbying by activist groups—Wal-Mart extended its workplace nondiscrimination policy to include sexual orientation.
Ford and the environment. Wal-Mart and GLBT community. C’mon. Where is it we think change happens?
(thanks BB)
