Sep 25, 04:12 am: Measuring your web presence

We need a social analytics tool.

Forget about developing your own website unless you are offering some kind of services over the web. Instead, develop a web presence and then aggregate this on your site. It’s sort of the Suprglu idea. You go out and create accounts where it makes sense — share links, pictures, drop comments, participate and then have it aggregated back on a core site. Why? This allows a small nonprofit, business or even just a person to participate and have a representation of that participation. That representation have with more and less sophistication, pulling everything together on a central domain or using a service (facebook is a candidate) to aggregate.

But then what does that do to web analytics? How do you map these social networks? What tools are available? What tools do we need? This isn’t just about measuring numbers. It’s got to be about the depth and value of the connections between members in a social network. How does that get represented? TouchGraph is interesting and gets at some of this idea.

What else is out there? How do we measure our social networks?

(hat tip to Beth Kanter’s nptech roundup and Christine Herron for informing this post)

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Marnie Webb  |