Dec 4, 05:41 pm: Make it easy and then make it easier

I’m about to pick on an organization I love. I spent my youth in 4-H and that pledge has shaped who I am today.

And that’s why I want them to make it easier for me to share their good work and efforts.

First off, let’s not call it the 4-H Brand Network okay? And let’s make the stories that you are telling available to more people — I get that some of this is private but if it’s all private, why have an open Internet site at all? Why not put a big password on the front page?

And don’t ask me to promote your brand. That’s not what I want to do. I want to promote your stories. I know where the withers are on a dog, courtesy of 4-H. One of the hardest things I ever did in my life — admit that there was a math error and that someone else earned the blue ribbon for the dog obedience trial — was in a 4-H show ring. Give me those stories to promote.

Make it easy for me to be as enthusiastic as I am about a club that I give credit for shaping me into the adult I am. Some of the best parts of the adult that I am.

And if you want me to share a graphic, I’m happy like a fox to do it. But for god’s sake, give me the code (you do in other places). Make sure I’m linking to the right place. Don’t make me download and upload and work out where exactly I should be pointing folks.

Please.

(Update: 4HUSA.org seems to do a better job of all of that. So why is the “brand network” even there?)

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Marnie Webb  |