Jun 7, 04:59 am: I am an Edelman junkie

Really. It’s like I jumped on the bandwagon and I’m not jumping off.

Take this quote, for example:


In a world of consumer generated content, infinite media choices, lack of trust in traditional institutions, and desire for peer-to-peer learning, we are well suited to be the communications discipline of choice.

His “we” is “PR professionals, sure. But that quote, it applies to the nonprofit sector as well. Actually, I’d agree (courtesy of Edelman’s own trust barometer), it’s even more fitting for the nonprofits/ngo sector — they are increasingly the trusted institutions.

Edelman goes on to talk about the issues confronting PR professionals as they take this challenge?

What are the issues that keep social benefit organizations from taking a leadership role regarding communications?

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Marnie Webb  |