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Sep 14, 09:52 pm: [Future of Web Apps] The state, future and business of passion-centric communities

Founder of his own passion-powered communities Dogster and Catster, Ted looks at how you could make money from these types of sites.

(live blogging with all the attendant misspellings, mistakes and missed contexts)

Presenter
Ted Rheingold, Founder and CEO, dogster and catster

• Design, cpy and UI must amplify the users’ passion
• Good community moderation
• Way for people to engage in the way they prefer
• “It’s not about leveraging users to create content. It’s about offering features and services that users can leverage.”
• Allow people to completely dive into the content that people are creating
• Advertising and sponsorships are still the way to get money in these kinds of communities
• Keep your ad sales inside.
• “CPM is almost dead. For an advertisers message to be heard deliver it in the site voice and in places where members are receptive to messaging.”
• public APIs, badgesa nd mini-site widgets will bring communities to where the member already is
• public and open ID systems will also help to promote this
• “Communities will meet where their members are.”
• check out boompa, FanIQ, mybloglog
• you don’t have to make the community, integrate it into the things people are already using

tagged: liveblogging, futureofwebapps-sf06, conferences, tedrheingold, dogster