Weblog

Aug 23, 02:38 pm: A little PR for the nonprofit sector as a whole

Maybe we need a little PR for the nonprofit sector as a whole. I worry that people see us as a bunch of earnest do-gooders that are always after their extra change.

Which, you know, is fine and all but, if your really trying to engage a community, it might not bring a sense of fun and fullfillment. Is true? Does the image of the sector need to change? Maybe we should try a new name? Nonprofit organizations. Nongovernmental organizations. Describing us by what we aren’t. Now there’s a moving strategy.

Why don’t we start by describing us as what we are?

  • trying to change the world
  • social benefit organizations
  • communities of working for change
  • committed
  • mission-driven
  • issue-driven

What else are we?

tagged: , , , ,

Marnie Webb  | 

Comments made

  1. Britt Bravo

    Kay Sprinkel Grace asked the question this weekend at the Craigslist Nonprofit Boot Camp, “Why are we the only sector in the economy that calls itself by what it is not.”


    Aug 23, 03:56 pm